WWD.com/business-news/marketing-promotion/weatherproof-launches-free-coat-campaign-1835877
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marketing-promotion

October 15, 2008

Weatherproof Launches 'Free' Coat Campaign

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Weatherproof Garment Co. considers the “If It’s Freezing It’s Free” campaign to be a win-win situation.

Should the temperature in Central Park hit the freezing mark...