Ralph Lauren's Digital Branding Strategy

The brand has moved from traditional advertising into new formats including video, photos on Facebook and stories on its Web site.

By Amy Wicks

marketing-promotion/news

A new marketing trend has emerged — a renaissance in the art of brand storytelling — and there is hardly a better example than Ralph Lauren Corp. For many years, the firm has been known...

Ralph Lauren's Digital Branding Strategy

The brand has moved from traditional advertising into new formats including video, photos on Facebook and stories on its Web site.

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