WWD.com/business-news/marketing-promotion/senior-market-ripe-for-action-1161812

marketing-promotion

June 15, 1994

Senior Market Ripe for Action

WASHINGTON -- The 50-plus crowd represents a big market with a lot of disposable income, but many retailers don't seem to know how to get their attention.This was among the findings of a research project commissioned by the International Mass...

By Dianne M. Pogoda

marketing-promotion/news

WASHINGTON -- The 50-plus crowd represents a big market with a lot of disposable income, but many retailers don't seem to know how to get their...