WWD.com/business-news/marketing-promotion/poll-finds-holiday-shoppers-averse-to-hype-2354892
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Poll Finds Holiday Shoppers Averse to Hype

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Holiday shoppers are in no rush to get the season under way, but when the spirit seizes them, about half will spend between $300 and $1,000 on presents, according to a new poll by Zogby International.