WWD.com/business-news/marketing-promotion/playboy-outsources-quickly-growing-women-s-store-459370
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April 2, 2008

Playboy Outsources Quickly Growing Women's Store

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Double-digit growth at Playboy's online store for women prompted the company to outsource its operation to e-Fashion Solutions, which also handles such brands as DKNY, Baby Phat and Judith Leiber.