WWD.com/business-news/marketing-promotion/panelists-discuss-brandings-power-in-a-weak-economy-1848913
marketing-promotion
marketing-promotion

November 3, 2008

Panelists Discuss Branding's Power in a Weak Economy

marketing-promotion/news
An intensified focus on branding might be the single most important step a retailer or supplier can take to cope with the economic crisis, as well as the eventual recovery.

“The brand...