WWD.com/business-news/marketing-promotion/mass-chains-tuning-stocks-store-by-store-1161516
marketing-promotion
marketing-promotion

Mass Chains Tuning Stocks Store by Store

NEW YORK -- Micro-marketing is not just for upscale stores.So say a group of leading mass retailers, who contend they can successfully tailor apparel assortments to the specialized needs and tastes of local markets around the...

By