WWD.com/business-news/marketing-promotion/mass-chains-tuning-stocks-store-by-store-1161516
marketing-promotion
marketing-promotion

June 8, 1994

Mass Chains Tuning Stocks Store by Store

NEW YORK -- Micro-marketing is not just for upscale stores.So say a group of leading mass retailers, who contend they can successfully tailor apparel assortments to the specialized needs and tastes of local markets around the...

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marketing-promotion/news
NEW YORK -- Micro-marketing is not just for upscale stores.

So say a group of leading mass retailers, who contend they can successfully tailor...

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