August 27, 2003
Marketing Intelligence: What's Buzzin'?...Tail Wags Dog (Again)...Counterintuitive - But Lucky
WHAT’S BUZZIN’?: It’s not exactly a secret that marketing buzz can work wonders on fickle, savvy teens and young adults. And it’s not going away anytime soon. Indeed, word-of-mouth is likely to become the most persuasive...
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