J. Crew Pushes Accessories to the Front

J. Crew could never be accused of taking shoes and accessories for granted, especially since its first catalogue devoted to the categories is dropping on Friday and an expanded assortment of products went live on its Web site Monday.

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"This is our first foray into fine jewelry," said Lyons Mazeau. "We want to be approachable. Each individual piece is quite delicate. This allows people to see what can do with fine jewelry. We're opening a store on Madison Avenue focused on the Collection portion of our business. We're going to have a separate case designated for fine jewelry in that store. We'll be doing some specialty pieces there with semiprecious stones and playing with other weights of gold."

J. Crew plans to open its first Collection store, a 2,500-square-foot unit, in June at 1035 Madison Avenue near 79th Street here.

The company will introduce a few unique higher-priced products each season. "It's always fun to do a standout piece," Lyons said. "We had a sequin jacket that we sold online made from hand-painted sequins. It was $3,000 and it sold out in two days. When it's quality, the customer gets it. We're looking at doing special incredible pieces."
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