WWD.com/business-news/marketing-promotion/hitting-the-target-a-new-mix-for-manufacturers-1159213
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marketing-promotion

Hitting the Target: a New Mix for Manufacturers

NEW YORK -- To segment or not to segment? That is the question on the minds of many mass market manufacturers when it comes to marketing products in this multifaceted society."There is no longer one standard of beauty," said Kathy Dwyer,...

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