marketing-promotion
marketing-promotion

Gap Ad Budget Spikes

NEW YORK — Gap Inc. is boosting its fourth quarter ad budget by approximately 30 percent over year-ago levels, to an estimated $151 million, and appears bent on bridging a divide commonly faced by fashion consumers: the disconnect between a...

marketing-promotion/news
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false