WWD.com/business-news/marketing-promotion/four-big-brands-strike-winning-chord-572992

marketing-promotion

June 1, 2005

Four Big Brands Strike Winning Chord

As fashion retailers scramble to find the next rich niche to mine, four brands, Liz Claiborne, Hanes, Jones New York and Talbots are proving among the most popular across two generations: Baby Boomers and Gen Xers.

By Valerie Seckler

marketing-promotion/news

As fashion retailers scramble to find the next rich niche to mine, four brands, Liz Claiborne, Hanes, Jones New York and Talbots are proving among the most...

Four Big Brands Strike Winning Chord

As fashion retailers scramble to find the next rich niche to mine, four brands, Liz Claiborne, Hanes, Jones New York and Talbots are proving among the most popular across two generations: Baby Boomers and Gen Xers.

Send to a Friend

Success!

Your Email was sent succesfully.

Error!

Your Email was not sent.