WWD.com/business-news/marketing-promotion/firms-ignore-stretched-skeptical-xers-758139
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Firms Ignore Stretched, Skeptical Xers

NEW YORK — Xers are a tough sell.Generation X, or the 42 million Americans now ages 26-to 36-years-old, possess attitudes that make them hard for marketers to win over; they’re having children and buying homes, making fashion a...