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August 24, 2005

Fashion's Embrace of Mobile Chic

With electronics eating into consumer spending on apparel, U.K. fashion firms are turning to Internet and cell phone marketing.

By Nina Jones

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With electronics eating into consumer spending on apparel, U.K. fashion firms are turning to Internet and cell phone marketing.

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Latest Articles from Business

Fashion's Embrace of Mobile Chic

With electronics eating into consumer spending on apparel, U.K. fashion firms are turning to Internet and cell phone marketing.

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