WWD.com/business-news/marketing-promotion/converting-fashion-8217-s-unfaithful-741881
marketing-promotion
marketing-promotion

December 18, 2002

Converting Fashion’s Unfaithful

NEW YORK — The most fashionable, the least loyal.It’s a conflict that spells a substantial challenge for apparel marketers, because branding and loyalty need to go hand in hand if an apparel label is to thrive in the long run,...

marketing-promotion/news
NEW YORK — The most fashionable, the least loyal.

It’s a conflict that spells a substantial challenge for apparel marketers, because...

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