WWD.com/business-news/marketing-promotion/chinese-consumers-remain-brand-loyal-3087702
marketing-promotion
marketing-promotion

May 27, 2010

Chinese Consumers Remain Brand Loyal

By Jennifer Cardenas
marketing-promotion/news

HONG KONG — Chinese consumer loyalty to luxury brands remains high despite the economic downturn, according to a report released Wednesday by KPMG.

The report is...