In the race to court consumers,...
marketing-promotion
marketing-promotion
June 14, 2002
CARTOON CHARACTERS GAIN GROUND IN BEAUTY
NEW YORK -- SpongeBob SquarePants and the Pink Panther are joining Mr. Bubble and Bonne Bell on mass marketers shelves.In the race to court consumers, more and more retailers are giving the nod to licensed properties, especially in the beauty...
marketing-promotion/news
NEW YORK -- SpongeBob SquarePants and the Pink Panther are joining Mr. Bubble and Bonne Bell on mass marketers shelves.
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