WWD.com/business-news/marketing-promotion/brands-trump-ads-in-bridge-to-consumers-710214
marketing-promotion
marketing-promotion

Brands Trump Ads in Bridge to Consumers

NEW YORK — When it comes to things that influence consumers to buy luxury goods, advertising ranks dead last.That’s one key finding in “Let Them Eat Cake: Marketing Luxury to the Masses — as Well as the Classes,”...