NEW YORK — When it comes to things that influence consumers to buy luxury goods, advertising ranks dead last.
That’s one key finding in...
marketing-promotion
marketing-promotion
October 6, 2004
Brands Trump Ads in Bridge to Consumers
NEW YORK — When it comes to things that influence consumers to buy luxury goods, advertising ranks dead last.That’s one key finding in “Let Them Eat Cake: Marketing Luxury to the Masses — as Well as the Classes,”...
marketing-promotion/news
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