marketing-promotion
marketing-promotion

Brands Trump Ads in Bridge to Consumers

NEW YORK — When it comes to things that influence consumers to buy luxury goods, advertising ranks dead last.That’s one key finding in “Let Them Eat Cake: Marketing Luxury to the Masses — as Well as the Classes,”...

News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false