WWD.com/business-news/marketing-promotion/boomers-growing-fast-but-fashion-steers-clear-748287
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marketing-promotion

Boomers Growing Fast But Fashion Steers Clear

NEW YORK — What are fashion labels loathe to do? Take aim at baby boomers as their primary marketing target, for one thing.Despite the plentiful lip service they’ve paid to focusing on the affluent boomer — a consumer now 36-...