WWD.com/business-news/marketing-promotion/adidas-goes-zen-with-a-genuine-yogini-1813034
marketing-promotion
marketing-promotion

October 1, 2008

Adidas Goes Zen
With a Genuine Yogini

By Max Padilla
marketing-promotion/news
Adidas is betting a Los Angeles yoga instructor named Rainbeau Mars can get more women into its yoga gear than any supermodel or celebrity.

Next spring, the activewear firm will unveil a Rainbeau...