marketing-promotion
marketing-promotion
October 23, 2002
A Profile of Today’s Baby Boomer
NEW YORK — They’re America’s largest generation and control half the country’s consumer budget, making them a plum marketing target, but baby boomers’ purchasing behavior is highly individualistic and difficult to...
marketing-promotion/news
NEW YORK — They’re America’s largest generation and control half the country’s consumer budget, making them a plum marketing target,...
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