WWD.com/business-news/marketing-promotion/a-profile-of-today-8217-s-baby-boomer-746822
marketing-promotion
marketing-promotion

October 23, 2002

A Profile of Today’s Baby Boomer

NEW YORK — They’re America’s largest generation and control half the country’s consumer budget, making them a plum marketing target, but baby boomers’ purchasing behavior is highly individualistic and difficult to...

marketing-promotion/news
NEW YORK — They’re America’s largest generation and control half the country’s consumer budget, making them a plum marketing target,...

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