Marketing and Promotion
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Stage Stores Names CMO
Steven Lawrence has joined the company as chief merchandising officer.
— Apr 23, 2012
Macy’s Brazil Strategy
Macy’s golden rule for special events, make it big, splashy and fun, appears to apply to the store’s upcoming Brazil promotion.
— Apr 17, 2012
Cityblis.com Seeks to Elevate Brands' Global Visibility
The new social fashion platform has launched with support from government bodies in Europe and the U.S.
— Apr 9, 2012
Burberry Gets Thumbs-up on Facebook
The brand jumped seven slots to lead all fashion brands in "post likes" for February.
— Mar 16, 2012
Nordstrom Leads, Penney's Lags in Mobile Survey
BIGinsight study measures mobile fluency of stores' shoppers.
— Mar 5, 2012
Great Campaign Out to Tout Britain
Victoria Beckham will serve as an ambassador while fellow Brits Keren Craig, Georgina Chapman, Tamara Mellon, Anna Wintour and more are lending support.
— Feb 15, 2012
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