WWD.com/business-news/legal/macys-executive-talks-about-martha-stewart-6808510

legal

February 27, 2013

Macy's Exec Talks Martha Stewart on Stand

Chief marketing officer Martine Reardon said since the brand launched in 2007, she’s devoted 25 percent of her time to pumping up the collection.

By Alexandra Steigrad

legal/news

NEW YORK — Macy’s Inc. has spent a tremendous amount of time “shaping” the Martha Stewart brand into a lifestyle collection, according to chief marketing officer...

Macy's Exec Talks Martha Stewart on Stand

Chief marketing officer Martine Reardon said since the brand launched in 2007, she’s devoted 25 percent of her time to pumping up the collection.

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