Just as all politics is local, all global brands are local. That is, they are if they want to succeed in this increasingly complicated and rapidly changing world, said Michael McBreen, senior vice...
forecasts-analysis
forecasts-analysis
October 11, 2011
Michael McBreen: Local Knowledge Is Key
At the WWD Global Markets Forum, the svp of Collective Brands said that global brands can’t lose sight of customers in different markets.
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