WWD.com/business-news/financial/stat-box-mens-underwear-3465051
financial
financial

February 10, 2011

Stat Fact: Men's Underbottoms Market

Long-legged briefs supplant boxers as the biggest-selling silhouette in men's underwear.

financial/news

36.5%

The dollar share of the men’s underbottoms market held by the long-legged brief silhouette last year, up from 31.9 percent in 2009. Long briefs vaulted into...

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