.jpg)
Most Recent Articles On Financial
Destination Mat-ernity, a retail concept that brings all of Mothers Work's brands under one roof, has been "the most successful of all the initiatives we've taken to combine the brands," Matthias said. "We tried a lot of things, including combining Mimi Maternity and Motherhood Maternity and calling it Mimi. It was very difficult for consumers to understand that. Our new approach to any multibrand store is to call it Destination Maternity."- China's PMI Slides in June
- Creatures of the Wind Gets Investment
- Retail Retreats as Fed Spooks Wall Street
Matthias said there won't be any store closings as a result of the restructuring. She said the company has closed duplicative stores in recent years and continues to do so.
The restructuring will also benefit Mothers Work's planned international expansion. "This streamlining helps what we're doing," she said. "We've worked very hard to get our large market position. Now our goal is to become a very profitable company."
ADD A COMMENT
Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared.