WWD.com/business-news/financial/lauder-posts-profit-3212359
financial
financial

August 12, 2010

Lauder Looks to Ads to Reverse Trading Down

Company moves to profit in fourth quarter.

financial/news

Mass beauty firms beware: The Estee Lauder Cos. Inc. aims to use beefed-up advertising to reverse the recession-driven trend of consumers trading down. It’s a bold move intended to recruit new...

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