WWD.com/business-news/financial/american-eagles-q1-results-lower-than-a-year-ago-3627336

financial

May 25, 2011

American Eagle Outfitters Plots Denim Revival

The teen retailer's new strategy is to build inventory in “heritage” categories — such as denim, fleece and graphic T-shirts — to reclaim lost market share.

By Alexandra Steigrad

financial/news

American Eagle Outfitters Inc. on Wednesday set out a new strategy of building inventory in “heritage” categories such as denim to reclaim lost market share as the teen chain reported that...

American Eagle Outfitters Plots Denim Revival

The teen retailer's new strategy is to build inventory in “heritage” categories — such as denim, fleece and graphic T-shirts — to reclaim lost market share.

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