WWD.com/business-news/business-features/newsreel-finding-a-new-balance-speedo-malaria-crusade-roddick-s-charity-play-460246
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Newsreel: Finding A New Balance... Speedo Malaria Crusade... Roddick's Charity Play...

New Balance is making the leap from cult running brand to a competitor in the athletic arena with its biggest global ad campaign.

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with contributions from Kavita Daswani