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TITLE: Founder and chief executive officer.
COMPANY: Facebook Inc.
NOMINATED FOR: Before Facebook’s initial public offering in May, Zuckerberg wrote in a letter to investors of his goal to “rewire” the way people spread and consume information via the social graph. Currently, more than 1 billion people use Facebook each month. The 28-year-old White Plains, N.Y.-bred billionaire, who changed his own social status this spring by marrying Priscilla Chan, is now focusing on mobile device users whom experts expect will overtake computer users by 2020. The way things stand now, some 6 billion people are mobile subscribers and 75 percent of the world’s population has access to a mobile phone, according to the World Bank. Zuckerberg has indicated that the firm is focused on “investing in our priorities of mobile, platform and social ads to help people have these experiences with their friends. Our goal is to help every person stay connected and every product they use be a great social experience.”
As of Sept. 30, mobile active users were 604 million, a 61 percent jump year-over-year, and daily active users were 584 million, a 28 percent gain compared to a year ago.
In October, Facebook reported slightly better-than-expected third-quarter earnings, and in doing so investors hope that the company may have regained its footing. “As proud as I am that a billion people use Facebook each month, I’m also really happy that over 600 million people now share and connect on Facebook every month using mobile devices,” said Zuckerberg.
Facebook Gifts and Facebook Offers are two of the newer offerings, but the company remains ad-driven. With that in mind, Zuckerberg has cooked up Facebook Exchange, a new way of purchasing ads through real-time bidding that allows advertisers to pitch users based on Web traffic history.