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October 31, 2012

McKinsey Tracks Chinese Consumers' Evolution, Habits

A survey has found that Chinese consumers are becoming more like the rest of the world: more individualistic, more loyal to brands, and more self-indulgent.

By Debra Bruno

business-features/news

BEIJING — Chinese consumers are becoming more like the rest of the world: more individualistic, more loyal to brands, and more self-indulgent, according to a new report by McKinsey...

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Latest Articles from Business

McKinsey Tracks Chinese Consumers' Evolution, Habits

A survey has found that Chinese consumers are becoming more like the rest of the world: more individualistic, more loyal to brands, and more self-indulgent.

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