WWD.com/business-news/business-features/made-in-italy-the-intangible-quality-6787259

business-features

February 22, 2013

Made in Italy: The Intangible Quality

Makers strive to protect what “Made in Italy” represents to the rest of the world.

By Luisa Zargani

business-features/news

What's in a label? How significant is the expression “Made in Italy” — tagged on the softest Missoni loom-knit sweater, a handcrafted intrecciato Bottega Veneta bag in woven leather,...

Made in Italy: The Intangible Quality

Makers strive to protect what “Made in Italy” represents to the rest of the world.

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