Burton Courts Women With West Coast Flagship - Fashion and Retail Business News - WWD.com

Burton Courts Women With West Coast Flagship

Burton Courts Women With West Coast Flagship

by Khanh T.L. Tran

Posted Thursday November 29, 2007

Last Edited Monday July 14, 2008

From WWD Issue 11/29/2007

Burton Snowboards unveiled its first West Coast flagship on Wednesday, part of a retail push in urban centers worldwide as it seeks to evolve from a winter sport specialist to a year-round player in snowboarding, surfing and skateboarding.
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