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• Ann Taylor Posts Third-Quarter Profit
  Posted Nov 20, 2009
• In Brief: Catherine Fisher Joins AnnTaylor
  Posted Sep 30, 2009
• AnnTaylor Shifts Strategy, Posts Loss
  Posted Aug 21, 2009
• AnnTaylor Steps Up Restructuring
  Posted Jul 30, 2009
• More Top Retail Exec Salaries
  Posted Jul 23, 2009
• Target, Others Top Muted Estimates
  Posted May 20, 2009
• Misses Stores Vie for Customers' Attention
  Posted Apr 13, 2009
• Lundgren's Pay, Macy's Credit Rating Drop
  Posted Apr 2, 2009
• Ann Taylor Set to Close 163 Stores
  Posted Mar 6, 2009
• Black Friday Traffic Strong, at Margins' Expense
  Posted Dec 1, 2008
• Restructuring Costs Put Ann Taylor's Third Quarter in the Red
  Posted Nov 24, 2008
• AnnTaylor Stores Posts Loss
  Posted Nov 21, 2008
• AnnTaylor Layoffs Rev Up Restructuring
  Posted Nov 6, 2008
• Ann Taylor Taps Muto as President of Loft
  Posted Nov 3, 2008
• Ann Taylor Taps Two Execs
  Posted Oct 16, 2008

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AnnTaylor Shifts Strategy, Posts Loss

AnnTaylor Shifts Strategy, Posts Loss

by Alexandra Steigrad

Posted Friday August 21, 2009

Last Edited Sunday August 23, 2009

From WWD Issue 08/24/2009

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AnnTaylor Stores Corp. intends to shift its emphasis to promotions and away from markdowns after swinging to a second-quarter loss, principally on weakness in its namesake division and restructuring...

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AnnTaylor Stores Corp. intends to shift its emphasis to promotions and away from markdowns after swinging to a second-quarter loss, principally on weakness in its namesake division and restructuring...

Read the full article by SUBSCRIBING today!

Subscribe now to WWD.COM, for complete access to breaking Business news and events that shape the world of fashion and retail.

Subscription includes:

• Immediate access to breaking Business news 24/7, now via WWD Mobile.
• Business content everyday on the dedicated Business channel.
• Business coverage in WWD Morning Report daily email newsletter delivered right to your inbox.
• Downloadable PDF of WWD daily issues for immediate worldwide access.
• Full access to all of WWD.COM including 12months of Archived content.
• Search, comment on, clip and save articles and images.
• Read it anytime, anywhere.
• Start your subscription now for only 27 cents per day!

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People & Companies Mentioned

• Ann Taylor Stores Corp.
• Krill, Kay

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