PARIS – Parfums Givenchy plans to bring sexy back to its scent portfolio by tapping Justin Timberlake to front a men's fragrance, which will bow in fall 2008.
"Beyond his immense international notoriety, we chose Justin Timberlake because he's a true trendsetter who has redefined modern elegance,” stated Alain Lorenzo, Parfums Givenchy’s president, Thursday.
Timberlake, a singer, producer and actor who also is involved with fashion line William Rast, joins actress Liv Tyler in Parfums Givenchy’s celebrity spokesmodel stable.
For more coverage, see Friday’s WWD.
"Beyond his immense international notoriety, we chose Justin Timberlake because he's a true trendsetter who has redefined modern elegance,” stated Alain Lorenzo, Parfums Givenchy’s president, Thursday.
Timberlake, a singer, producer and actor who also is involved with fashion line William Rast, joins actress Liv Tyler in Parfums Givenchy’s celebrity spokesmodel stable.
For more coverage, see Friday’s WWD.
