United Perfumes' Niche Strategy

United Perfumes' Niche Strategy

by Brid Costello

Posted Monday July 28, 2008

Last Edited Monday August 04, 2008

From WWD Issue 07/28/2008

LONDON — A new player is aiming to make it big on the niche beauty scene.

Founded in 2007, United Perfumes plans to build a distribution business in the U.K. and Europe...
Read the full article by SUBSCRIBING today!

Subscribe now to WWD.COM Archives, for complete access to archived WWD content as well as WWD.COM.

  • Full access to all of WWD.COM including WWD content back to 1994
  • 100,000 Articles and images
  • Immediate access to breaking news and events that shape the world of fashion and retail 24/7, now via WWD Mobile
  • Insider coverage in WWD Morning Report daily email newsletter delivered right to your inbox.
  • Downloadable PDF of WWD daily and all special issues for immediate worldwide access.
  • Search, comment on, clip and save articles and images.
  • Read it anytime, anywhere
  • Start your subscription now for less than $2.49 per day!