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All Articles In WWD 04/11/2007

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• The Luxury of Sport: PPR Enters Active With $7B Bid for Puma
  Posted Apr 11, 2007
• Fluid Brand IDs Are Wave of the Future
  Posted Apr 11, 2007
• Edgy Chic for Action Sports, Surf Handbags
  Posted Apr 11, 2007
• Blue Bee Creates Buzz in Santa Barbara
  Posted Apr 11, 2007
• Beauty Beat: Sarah Jessica's Second Scent...
  Posted Apr 11, 2007
• Yohji Yamamoto to Design Jewelry Line
  Posted Apr 11, 2007
• Jones' Boneparth Earns $4M in 2006
  Posted Apr 11, 2007
• Plaza Retail Taps Anthony Nicola
  Posted Apr 11, 2007
• Memo Pad: Swapping Love Notes
  Posted Apr 11, 2007
• Fashion Scoops: Isaacs To Isaac... Carolina Style... Packin In
  Posted Apr 11, 2007
• Financo Hires Securities Unit Chief
  Posted Apr 11, 2007
• Levi's Earnings Up 61%
  Posted Apr 11, 2007
• China Speaks Out Against U.S. Moves
  Posted Apr 11, 2007
• In Brief: Nolan Hire... Talbots Promotion... Set In Stone
  Posted Apr 11, 2007
• Weatherproofing the Outerwear Department
  Posted Apr 11, 2007

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The Luxury of Sport: PPR Enters Active With $7B Bid for Puma

The Luxury of Sport: PPR Enters Active With $7B Bid for Puma

by Robert Murphy with contributions from Emilie Marsh

Posted Wednesday April 11, 2007

Last Edited Tuesday July 22, 2008

From WWD Issue 04/11/2007

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PPR thinks luxury goods and sneakers make a perfect match, and it's about to spend more than $7 billion to prove it.

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PPR thinks luxury goods and sneakers make a perfect match, and it's about to spend more than $7 billion to prove it.

Read the full article by SUBSCRIBING today!

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