Artists by Timothy Priano, Next Model Part Ways
LOS ANGELES — Hairstylist and makeup artist agency Artists by Timothy Priano is parting with Next Model Management after a 10-year working relationship.
Artists, which billed $10 million last year and had used Next's office space and accounting services, is pursuing branding and marketing strategies outside of the modeling industry. Artists represents hairstylists Oscar Blandi, Peter Butler and Tracey Cunningham, and makeup artists Matin, Leslie Lopez, Kristofer Buckle and Brigitte Reiss Andersen.
"We just couldn't come to an agreement to go any further," said Priano, who has been an agent for 28 years. "In our world of fashion and beauty, beauty is more important right now. It is not about models right now. It is about making the celebrity look good."
In New York, where Artists is based, its offices have been moved to 131 Varick Street. In Los Angeles, Artists' offices are housed at Elite Model Management in Beverly Hills. Priano estimated Artists' business has grown 20 percent annually with around 12 employees.
— Rachel Brown
Waldron Joins Tom Ford Beauty
Diana Waldron has been named vice president of global marketing at Tom Ford Beauty. She reports to Joe Spellman, acting general manager of Tom Ford Beauty, a unit of the Estée Lauder Cos. Inc.
Waldron, who has been a marketing consultant for Lauder for two years, first consulted for the firm's Aramis and Designer Fragrances division, then for Tom Ford Beauty. She began her career in marketing and global business development at Colgate-Palmolive, has worked in senior marketing positions with Dior Beauty and Calvin Klein Cosmetics and was vice president of marketing for Coty Prestige.
— M.W.E.






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