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January 29, 2009

Lancome's Genifique Push

Lancome aims to generate buzz ahead of the April launch of Genifique, its latest skin-care offer, with a multifaceted advertising and marketing campaign.

By Rachel Tiplady

skin-care/news

PARIS — Lancôme aims to generate buzz ahead of the April launch of Génifique, its latest skin-care offer, with a multifaceted advertising and marketing campaign.

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Latest Articles from Beauty

Lancome's Genifique Push

Lancome aims to generate buzz ahead of the April launch of Genifique, its latest skin-care offer, with a multifaceted advertising and marketing campaign.

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