WWD.com/beauty-industry-news/skin-care/katy-perry-and-avril-lavigne-tapped-for-proactiv-2409052

skin-care

January 13, 2010

Katy Perry and Avril Lavigne Tapped for Proactiv

Avril Lavigne, Katy Perry and Jenna Fischer named celebrity spokeswomen for Proactiv Solution acne franchise.

By Rachel Brown

skin-care/news

Direct-response giant Guthy-Renker is recharging its Proactiv Solution acne franchise with three new celebrity spokeswomen and an updated approach to formulation, packaging and marketing.

Katy Perry and Avril Lavigne Tapped for Proactiv

Avril Lavigne, Katy Perry and Jenna Fischer named celebrity spokeswomen for Proactiv Solution acne franchise.

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