WWD.com/beauty-industry-news/retailing/the-body-shop-unveils-a-new-ad-campaign-1707396

retailing

August 11, 2008

The Body Shop Unveils a New Ad Campaign

Effort to focus on brand's heritage as firm introduces Wellbeing line and mineral makeup collections.

By Brid Costello

retailing/news

LONDON — The Body Shop is pumping up the volume.

The L’Oréal-owned beauty brand and retailer this month will unveil a revamped well-being line and a communications...

The Body Shop Unveils a New Ad Campaign

Effort to focus on brand's heritage as firm introduces Wellbeing line and mineral makeup collections.

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