WWD.com/beauty-industry-news/retailing/shiseido-unveils-new-retail-concept-to-revitalize-the-ginza-3612851
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retailing

Shiseido Unveils New Retail Concept to Revitalize the Ginza

The brand has a new three-level concept store replete with high-tech makeup simulators and private booths where customers can try out products.

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