Movers, Shakers, Shoppers: The International Customer

Explorers are traveling the world and the sights they want to see most are stores, changing the international beauty industry in the process.

By Jenny B. Fine

retailing/news

Call it Snob appeal. MAC’s Snob, an opaque Malibu Barbie–pink lipstick, became an immediate cult sensation in Brazil back in 2008, after a soap opera actress sported it at an awards ceremony.

Movers, Shakers, Shoppers: The International Customer

Explorers are traveling the world and the sights they want to see most are stores, changing the international beauty industry in the process.

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