WWD.com/beauty-industry-news/retailing/mass-market-beauty-shifts-promotional-gears-3235214
retailing
retailing

September 3, 2010

Mass Market Beauty Shifts Promotional Gears

By Molly Prior and Andrea Nagel
with contributions from Faye Brookman
retailing/news

Mass merchants have a message for beauty shoppers: Step right up, the price is right.

Retail chains and beauty brands are entering the fall season armed with a new generation of analytical...