WWD.com/beauty-industry-news/retailing/mac-cosmetics-expands-presence-in-africa-6684083

retailing

February 1, 2013

MAC Cosmetics Expands Presence in Africa

The brand will open its first freestanding store in Lagos, Nigeria, on Saturday, on the heels of launching other units in Zambia and Botswana.

By Julie Naughton

retailing/news

MAC Cosmetics is determined to conquer a new continent — Africa — by entering a trio of new countries and planning a three-year strategy to build business.

The brand will open...

MAC Cosmetics Expands Presence in Africa

The brand will open its first freestanding store in Lagos, Nigeria, on Saturday, on the heels of launching other units in Zambia and Botswana.

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