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WWD.com/beauty-industry-news/retailing/looking-for-gold-5772780

retailing

retailing

March 9, 2012

Looking for Gold

As mass market skin care sales continue to post anemic growth, brands are looking to restore the luster of one of beauty’s key growth categories.

By Molly Prior

retailing/news

Once the growth engine of the beauty business, mass market skin care is showing signs of aging.

After hitting historical highs in 2007, the category managed to maintain momentum during...