HSN Expands Its Beauty Reach

The company has transformed itself from a relatively undeveloped beauty retailer with a handful of proprietary brands to a robust venue.

By Belisa Silva

retailing/news

“How do you sell 60,000 bottles of fragrance in a day when no one has smelled it?” asked HSN’s general manager of beauty and merchandising, Betsy Olum. The answer is: “You tell...

HSN Expands Its Beauty Reach

The company has transformed itself from a relatively undeveloped beauty retailer with a handful of proprietary brands to a robust venue.

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