WWD.com/beauty-industry-news/retailing/elizabeth-ardens-beattie-on-technologys-impact-on-retail-5935028

retailing

June 1, 2012

Elizabeth Arden's Beattie on the Point-of-Sale Evolution

When it comes to building a beauty brand, it's no longer just about shelf space; technology has flattened the playing field.

By Molly Prior

retailing/news

When it comes to building a beauty brand, technology has flattened the playing field, said E. Scott Beattie, chairman, president and chief executive officer of Elizabeth Arden Inc.

He reminded...

Elizabeth Arden's Beattie on the Point-of-Sale Evolution

When it comes to building a beauty brand, it's no longer just about shelf space; technology has flattened the playing field.

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